In 2025, consumers trust other consumers more than they trust ads. User-generated content photos, videos, reviews, and posts created by your customers, has become a powerful form of social proof. It doesn’t just showcase your product; it builds authentic credibility that drives purchase decisions. Let’s explore why UGC is so effective and how to integrate it into your marketing strategy.
UGC includes any content created by your audience that mentions or showcases your brand. This can be:
Social proof is the psychological phenomenon where people rely on others’ actions to guide their decisions.
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