Running Google Ads may look simple, but getting good results requires proper planning, accurate targeting, and continuous optimization. Many businesses in Pune start Google Ads campaigns on their own and end up wasting money because they don’t understand how the platform works. As a leading PPC agency, we see many common mistakes that reduce performance, increase cost, and lead to poor-quality leads.
In this blog, we share the most common Google Ads mistakes businesses make and how Xefora Tech fixes them using a smart, data-driven approach. If you want your ads to deliver real leads and revenue, avoiding these mistakes is essential.
One of the biggest Google Ads mistakes is targeting broad or irrelevant keywords. Businesses often choose general keywords like “best service” or “top company,” which bring unwanted traffic and high costs.
How We Fix It:
This reduces wasted spend and increases qualified leads.
Without negative keywords, Google shows your ads for unrelated searches. This drains the budget quickly.
How We Fix It:
We create a strong negative keyword list such as:
Negative keywords ensure your ads show only to genuine customers in Pune.
Many ads fail because the ad copy is weak or confusing. Users don’t understand what you offer, so they don’t click.
How We Fix It: We create engaging ad copies that include:
This improves click-through rate (CTR) and lead quality.
Some businesses send users to the homepage or a confusing webpage with too much information. This kills conversions.
How We Fix It: We design high-converting landing pages with:
A good landing page can double or triple lead conversion rates.
Many Pune businesses forget to set proper location targeting, causing ads to show to people outside Pune.
How We Fix It:
This ensures your budget is used only on potential customers.
Without conversion tracking, you can’t see which keywords, ads, or campaigns bring leads. This leads to wrong decisions.
How We Fix It: We set up:
This helps optimize campaigns based on real performance data.
We tracked:
Based on data, we kept improving:
This continuous optimization is a key reason behind 5x revenue growth.
After 10 months of working with Xefora Tech, the Pune business achieved:
What started as a struggling brand transformed into a successful and fast-growing business.
This success story shows the power of a structured digital marketing plan. With the right strategy, strong execution, and consistent optimization, any business in Pune can grow rapidly. At Xefora Tech, our Business Growth Pune approach continues to help companies scale their revenue, improve online visibility, and dominate their market.
Contact Xefora Tech now and take the first step toward boosting your digital growth.
📞 Call us: +91 8605040999
📧 Email: admin@xeforatech.com
🌐 Visit: www. xeforatech.com
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